Born in England in 1940, Sarah Moon has been a commercial photographer since 1965. Often said and almost always a cliche´, her images truly do transport the viewer to another world. Her unique approach to retouching and fashion imagery in general is unique and refreshing: "Of course, if something is really bad then I will retouch it," Moon says, "but only very little and never trying to make a woman more beautiful. I don't need to do that. They are beautiful and it is my job to work with the light. I don't feel it is my place to make any sort of moral judgement on people who choose to work in that way, but I suppose it does falsify the approach to a human being. It's a coded language of sex, glamour and gloss, a leveller, too, imposed for marketing reasons."
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